ABOUT THE BOOK
The time to act on Ecommerce is now! Today’s B2B customers expect a buyer-focused online experience that makes traditional work tasks easier, reflects a consumer-like Ecommerce experience, and provides instant information – whenever and wherever they want it. Ignoring digital transformation is not a sustainable path for manufacturers, brands, and distributors. Customers are forcing change, and companies that do not heed the call are risking their very relevance.
Here is your help. "Billions" is a step-by-step guide for executives that are seeking to launch and grow a successful B2B Ecommerce operation.
“BILLION DOLLAR B2B ECOMMERCE” TEACHES YOU HOW TO EVOLVE YOUR COMPANY BY EMBRACING DIGITAL
A groundbreaking work, this comprehensive guide gives manufacturers, brands, and distributors the foundational knowledge and step-by-step instructions for planning, launching and growing a successful Ecommerce operation. By reading this book, B2B executives will learn what it takes to compete in today’s digitally-driven business environment.
Author Brian Beck is one of the world's leading authorities in B2B Ecommerce and a 20+ year veteran of the field. The book begins by reflecting on the digital transformation of consumer retail sales channels, including tough lessons learned and tremendous successes earned. Then, illustrated by more than 30 compelling B2B case studies, readers will learn from the pioneers and champions of the B2B Ecommerce revolution.
READERS WILL DISCOVER:
How to drive explosive growth in revenue and profits from Ecommerce
Why putting the customer first will yield the best results
How to deliver leadership that drive change—even in traditional industries
Steps for selecting an Ecommerce platform
Approaches for organizational development
How to manage channel conflict
The secrets to aligning selling channels
How to use digital marketing to capture new revenue
How to leverage and co-exist with Amazon
Proven ideas that you can steal from B2C retail Ecommerce
And much more!
“Billion Dollar B2B Ecommerce” kicks off with a thought-provoking foreword by Andy Hoar, the Co-founder of the world's premier B2B Ecommerce conference, B2B Next, and CEO of Paradigm B2B, a B2B Ecommerce strategy firm. Previously, Andy led the B2B Ecommerce practice at Forrester Research.
ABOUT THE AUTHOR
Brian Beck is an Ecommerce industry pioneer with 20+ years of experience, including more than a decade as a hands-on C-level executive. He has repeatedly driven annual revenue growth rates in excess of 100% per year, and has built digital commerce operations to hundreds of millions in sales as the lead digital executive in both early stage and multi-billion dollar enterprises. Today, Brian serves as a trusted advisor to dozens of mid-market and global B2B firms in the areas of Ecommerce strategy, digital transformation, organizational evolution, digital marketing, web site experience, and technology evaluation and selection.
Brian has been a featured speaker at numerous national and global industry events and is a widely published and quoted thought leader on the topic of Ecommerce and digital transformation.
COMPANY CASE STUDIES
More than twenty-five B2B industry leaders share lessons learned from their company's digital transformation. Case studies include insight from executives and key players who oversaw the implementation of Ecommerce operations, and illustrate key points throughout the book.
Building a business case for Ecommerce that exceeds customer expectations and drives ROI
Digital re-boot - it takes more than a beautiful design to build a successful Ecommerce channel
Using Amazon to grow market presence and revenue for a breakthrough new brand, Medelita
How the "the smartest company on the planet" leverages the Internet of Things to deliver true personalization to customers
Successfully selecting a B2B Ecommerce platform and avoiding common mistakes in the process
Making the buyer's job easier by streamlining a multi-step purchase approval process using the web
Managing channel conflict in a highly complex, multi-faceted distribution environment
Enabling the sales team through digital tools, freeing time to focus on higher value sales activities
The business case for re-platforming from an internal solution to a third party platform
Using SEO and other digital marketing channels to drive web site traffic and capture new customers
Focusing on data to build the Ecommerce foundation and create efficiencies
Building the distributor of the future through bold leadership and action in the face of uncertainty
Check back here often, as we are constantly adding new resources and links to help your B2B Ecommerce efforts.
B2B Ecommerce Trends and Industry News
Amazon Business Resources and Links
Ecommerce platforms highlighted in "Billions"
B2B Ecommerce Industry Conferences